Towards the end of 2020, I was working with Rightpoint supporting General Motors on a conceptual project for a freeform, dual-screen display system. This would be the basis for the creative direction that would carry into the model year 2023 and 2024 vehicles for Chevy.
Creative Director: Scott Martin (GM)
UI Designer: KI Hyun Ahn (GM)
UI Designer: Gustav Gerlach (GM)
UI/UX Designer: Joaquin Grimaldo (Rightpoint)
UX/UI/Motion Designer: Wayne Porter (Rightpoint)
Special credit to Territory Studio for the Chevy welcome animation.
UI Designer: KI Hyun Ahn (GM)
UI Designer: Gustav Gerlach (GM)
UI/UX Designer: Joaquin Grimaldo (Rightpoint)
UX/UI/Motion Designer: Wayne Porter (Rightpoint)
Special credit to Territory Studio for the Chevy welcome animation.
Below is the promotional concept video for the experience direction. This was a missive collaboration between the designers on the GM Creative Direction team and myself to bring their vision to life. We spent weeks working together to refine the design, which I then took into C4D and After Effects to create this HMI concept video.
These are stills and motion studies from the digital cluster experience.
These are stills and motion studies from the ICS screen.
These are some early concepts I made to support the team while we were designing the experience.
I was in charge of designing the Drive Modes feature as well as coming up with the motion language for the rest of the HMI.
This was an incredible opportunity and I am looking forward to seeing how it evolves with the upcoming line of Chevy vehicles.
Thank you.
